Ebay “the World’s Largest Online Marketplace”- a Case Study

eBay: â€Å"The world’s largest online marketplace†- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay, Inc. is the largest and most popular marketplace on the Internet, allowing members to buy and sell almost anything. Launched in 1995, about 147 million people now use eBay. An estimated 430,000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service, called PayPal, enables transactions nearly anywhere in the world. eBay proclaims â€Å"trust† between buyers and sellers as the key to the success of the marketplace. eBay is the â€Å"The world’s Online Marketplace†, which is its positioning statement, and it means many things about the company’s identity. It enables trade on local, national and†¦show more content†¦We encourage you to treat others the way you want to be treated†. These community values mean that the entire strategy lies in â€Å"trust† to build e-loyalty, for longterm profitable relationships, these set of core valu es encourages open and honest communication between its members. Corporate strategy The whole foundation of eBay, lies on the idea that practically anything that can be bought and sold can be facilitated through this Internet retailer, and this auction platform provider was implementing the concept of e-commerce even more forcefully. â€Å"We help people trade practically anything on earth and conduct commerce through the Internet on a global basis† is certainly eBay’s business model .This model was so effective and efficient in conducting transactions that more and more people preferred to trade online, so that they can enjoy the comfort at home or work-places and still buy things online just by the click of the mouse. Today eBay users can bid anything from office equipments to real estate to cars. It is surprisingly true but perplexing that â€Å"Why has eBay prevailed, but others have failed?† Though many of its successes resulted from its adaptive approach, eBay’s accomplishments can also be explained by the company’s consistent focus on two long-term goals that is â€Å"becoming the world’s largest consumer to consumer online auction house and building out each of the five core strategies†. An analysis into these strategies reveal that eBayShow MoreRelatedEbay3404 Words   |  14 PagesSWOT analysis of eBay This is an eBay Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name | eBay Inc. | Industries served | Internet, Online retailing | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | John Donahoe | Revenue | US$ 14.07 billion (2012) | Profit | $ 3.229 billion (2011) | Employees | 27,770 (2012) | Main Competitors | Amazon.com, Craigslist, Ubid, eBid AuctionsRead MoreEbay Case Study : Ebay Essay1739 Words   |  7 PagesEBAY CASE STUDY INTRODUCTION Pierre Omidyar founded eBay on a simple idea: People are basically good.This fundamental belief created a completely new kind of marketplace,forever transforming e-commerce(RATZESBERGER, February 2010).eBay connects a diverse and passionate community of individual buyers and sellers as well as small businesses. With more than 120 million active users globally, eBay is world’s largest online marketplace and auction house, where practically anyone can buy, bidand sell anythingRead MoreAdvanced Information And Communication Technology At Ebay1529 Words   |  7 PagesTable of Contents Executive Summary 2 Enterprise Description 2 Advanced Information and communication technology at EBay 2 Issues 3 Conclusion 4 References 4 â€Æ' Executive Summary With the development of latest IT technologies, it started heavily focusing on information communication technology (ICT). Among other technologies it focused especially on Big Data. This had a major role in making this company what it is today. They also used big data to improve its relationship with its customers andRead More eBay Analysis Essay2857 Words   |  12 PagesI. eBay’s Vision II. eBay’s Business Model III. Industry Analysis Background Porter’s five forces SWOT analysis IV. eBay Financials V. 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This Project is submitted in partial fulfilment of the requirements for the degree of Master of Arts in Management at the Westminster Business School of the University of Westminster, by Ewelina Marek 1483625 Date of submission: 27th August 2015 EXECUTIVE SUMMARY: This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and AmazonRead MoreCase - Alibaba Group7315 Words   |  30 PagesAlibaba Group, stared through the fog at the cable stays of the Hangzhou Bay Bridge whistling past on his drive to the offices of Taobao (hunting for treasures), Alibabas online marketplace for Chinese retailers and consumers. The longest transoceanic bridge in the world had a long gestation period: the feasibility studies took a decade. and even after their approval the plans changed to connect the northern end of the bridge to Jiaxing, rather than the Jinshan suburb of Shanghai as initially plannedRead MoreHow New Technologies Impacted The Purchasing Habits Of The Public1534 Words   |  7 PagesThe rapid growth in technological capability, accessibility and usability during recent memory is undeniable: in January 2015, almost 42% of the world’s population had access to the internet, there wer e 2.08 billion active social media accounts worldwide, mobile cellular internet penetration was on an all time high with approximately 3 billion unique mobile users, including more than 70% penetration in many emerging markets and developing nations worldwide. This widespread prevalence comes with